Internal documents project $16 billion from scam and banned-goods ads
Reported. Documented by journalists, researchers or Meta’s own files, with no legal finding. How evidence is labeled
Reuters reported that Meta projected about 10% of its 2024 revenue would come from ads for scams and banned goods, and that it banned advertisers only when it was 95% certain of fraud. The reporting won a Pulitzer Prize.
Meta’s responseMeta called the 10% figure an overly inclusive estimate and says it removed 159 million scam ads in 2025.
This entry was researched and written with AI (Anthropic’s Claude) from the sources below. How this was made